BMW M is launching www.BMW-M.com as the online home of the BMW sub-brand. The website will provide brand and product content with insights into development and technology, as well as an exclusive community for all drivers of BMW M and BMW M automobiles. The launch of the new website will be accompanied by a major digital campaign.
“The new BMW-M.com is our central international contact point for the BMW M brand. We are addressing a broad audience, ranging from potential customers to fans to owners of M vehicles,” explains Peter Quintus, Vice President Sales and Marketing BMW M GmbH. “In this way, we will be able to reach a large, international target group and continue the growth trajectory of BMW M GmbH.”
The on-line BMW M Magazine provides a glimpse into the world of BMW M, while one-pagers introduce the BMW M models, BMW Individual and BMW Driving Experience events. The exclusive M Community area offers additional content and functions for M drivers.
The magazine publishes several new articles per week, with content and information relating to BMW M. It starts out with 40 articles for the launch of the new BMW-M.com. A wide range of different topics are covered, from vehicle design highlights to interactive video tutorials on product features to exclusive interviews and responses directly from BMW M GmbH development.
The new website uses a modern layout with large-format images and clearly-structured content tiles. The responsive design has been optimized to reflect the increasing use of mobile devices for media viewing.
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