Mercedes-AMG Petronas Motorsport has announced a multi-year marketing partnership with Tommy Hilfiger from the 2018 season onwards. TOMMY HILFIGER will become the Official Apparel Partner of the team. The new partnership will see TOMMY HILFIGER providing Mercedes-AMG Petronas Motorsport’s race and travel wear, as well as factory, office and hospitality clothing. The distinctive TOMMY HILFIGER logo will debut on the Mercedes-AMG F1 W09 EQ Power+ car at the team’s launch event at Silverstone, UK later this month, as well as featuring on garage and trackside assets.
“We are delighted to welcome Tommy Hilfiger to Mercedes-AMG Petronas Motorsport and back to the world of Formula One,” said Toto Wolff, Team Principal & CEO, Mercedes-AMG Petronas Motorsport. “It is always exciting to embark on a new partnership, particularly when it touches such a key area of our team’s image; I am positive that it will energise our brand and bring a new spin to how we are perceived from this season. We are excited to see how Tommy Hilfiger will dress the team this season and to showcase their exciting plans to the fans of Formula One.”
Tommy Hilfiger’s history with Formula One began through team sponsorship in 1991 and continued throughout the decade.
“From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports,” said Tommy Hilfiger. “To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognise the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I’m excited to partner with them for the upcoming seasons.”
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